Why Should I Hire You?
Tell your clients once and for all with a clear, concise and confident answer why you are so fabulous and what makes you so different from ALL those other event planners out there.
Here are 3 easy steps to identify why your clients should hire YOU:
1. How do you solve your clients 'problems' differently or better than other planners?
Think about what you do compared to 'the rest' ...are you faster, full-time, more affordable, higher quality, or do you simply create BETTER results?
2. What are you known for?
Is your style your signature trait? Do you have a calming demeanor that's different from the rest? What do your past clients say that was so fabulous about working with you?
3. What makes you a Credible Event Planner?
Maybe you have a different process or approach from the rest, possibly you have been on TV, radio or even written a book, or have you just worked with 'x' number of people...and that is what makes you so good at what you do.
Fab Planner Assignment:
Interview your current or past clients, or look through your thank you notes from your past clients to figure out what sets you apart from the rest. When you break it down into what people have told you AND what you think makes you different, identifying what makes YOU the one to hire becomes as easy as 1, 2, 3.
Then, use this VERY IMPORTANT information in every single piece of your marketing materials....your website, email, brochures, business card and more.
Do this quick assignment and you will see results INSTANTLY in your business (I know I have).
© 2008 Soirée! Ltd./Natalie Bradley Events
Do you want to use this article in your E-zine or website? You can as long as you include this complete statement:
Event Planning entrepreneur Natalie Bradley publishes the "Fabulous Planner" weekly e-zine. Get your F*REE report: "Top 20 mistakes keeping you from being a fabulous, successful event planner" at www.FabulousEventPlanners.com.
About the Author:
For years, `Natalie Bradley has planned and designed hundreds of weddings and other social events. After rapidly creating a 6-figure wedding planning company and having a full wedding planning practice, Natalie developed a proven, step-by-step system to teach others the keys to being a truly successful wedding professional. As the CEO and Bride Attraction Expert for Soirée!, Ltd., Natalie helps wedding professional entrepreneurs create not only a profitable business, but one that creates wealth, abundance and joy in their lives. Natalie believes that success and freedom must go hand-in-hand! Natalie Bradley has been featured throughout the media, including Inside Weddings, Modern Bride Atlanta, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com Blog, Southern Distinction, Georgia Living TV and Holiday Home. At www.BrideAttraction.com, Natalie shares free resources, articles and strategies for wedding professionals to propel their businesses and lives to true success.
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